Friday, March 30, 2007

Sidak Makes Yet Another Blunder

March 30, 2007

Mr. Sidak, the author of the Criterion Economics (supported by C3SR and the NAB)report against the Sirius and XM merger makes yet another error.

In the report Sidak states:

"Playboy radio, which requires subscribers to opt-in, reportedly drew 1,000,000 customers to Sirius over a three month period."

Mr. Sidak......once again I guess you need to be corrected. Perhaps you are unaware, and did not do the research, or perhaps you are simply trying to be misleading, but here are the facts:

1. Playboy radio did not draw 1,000,000 customers to Sirius. The bulk of those that opted-in were ALREADY subscribers to Sirius. If that was the case, we would already have a Penthouse channel, a Hustler channel, etc.

2. The opt-in is FREE. Consumers tend to take anything that is given to them free. By example, I opted into the FREE Playboy Radio channel. I have listened to the stream for about 15 to 30 minutes when it first launched, and have not tuned in since.

3. There are perhaps a few people who cite specifically Playboy Radio as their reason for subscribing, but I would venture to say that the number is very small. In fact, most studies indicate that consumers cite commercial free music as their reason for subscribing......IMAGINE THAT

Mr. Sidak.....are we having fun yet?????

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3/30/2007 10:03:00 AM

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