Friday, March 09, 2007

Bridge Ratings, Updated March 7th, Podcasting

Bridge Ratings Industry Update - The Podcasting Outlook
Updated Wednesday March 7, 2007

Survey Update: Podcasting Growth Forecast Revised
Based on interviews with radio listeners in ten national markets*, Bridge Ratings released today its updated analysis of behavior in the podcast universe. Phone interviews were conducted with members of the Bridge Ratings Podcast Panel along with a national panel of general media consumers to measure their use of podcasts over time. This is an on-going study of podcast users updated every six months. The last update was in August of 2006.
Note: Bridge Ratings conducts media consumer interviews on a weekly and monthly basis covering various listening behaviors. Over the last six months, we have been asking about podcasting. 75,000 total interviews were conducted over that period. 3.3% or 2475 persons 12-64 responded "yes", they had downloaded and listened to a podcast.
We asked the total sample of media consumers if they had ever "Downloaded a podcast to listen to or view at a later time?"...read more: here