Friday, February 16, 2007

Ricky Rudd Is The Fans Choice

February 16, 2007

Sirius, the new home of NASCAR has done a great job in turning racing on radio into something interactive and specail. The live audio streaming of drivers is a great way to give value to subscribers, and the Fans Choice poll takes it a step further. Congratulations Ricky on becoming the first Fans Choice driver.

Ricky Rudd to be Featured on SIRIUS Satellite Radio's 'Fan's Choice' Broadcast for Sunday's Daytona 500
Friday February 16, 7:21 pm ET

Fans vote for veteran driver's in-car audio to air on SIRIUS

NEW YORK, Feb. 16 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (Nasdaq: SIRI - News), the Official Satellite Radio Partner of NASCAR, announced today that the in-car audio of Ricky Rudd, driver of the No. 88 Snickers Ford, has been chosen by the fans to be featured on SIRIUS' "Fan's Choice" broadcast during the Daytona 500 this Sunday, February 18.

More than 10,000 fans cast their votes at http://www.sirius.com/driver2crew this week. As the top vote-getter, Rudd's in-car audio will be featured during Sunday's race on SIRIUS channel 140.

Prior to every NASCAR NEXTEL Cup Series race, fans will be given the chance to vote for their favorite driver at http://www.sirius.com/driver2crew. The driver with the most votes will have his in-car audio broadcast on the "Fan's Choice" channel, one of up to ten additional Driver2Crew Chatter(TM) channels that SIRIUS will devote to carrying the in-car audio of up to 10 different race teams for every NASCAR NEXTEL Cup Series race in 2007. The additional nine channels will carry the in-car audio of other drivers based on their place in the NASCAR NEXTEL Cup Series standings.

For this weekend's Daytona 500, SIRIUS subscribers can hear the following:

-- Live race call provided by Motor Racing Network -- channel 128
-- 10 additional Driver2Crew Chatter(TM) channels:
-- Jimmie Johnson in-car audio -- channel 122
-- Tony Stewart in-car audio -- channel 126
-- Dale Earnhardt Jr. in-car audio -- channel 125
-- Jeff Gordon in-car audio -- channel 121
-- Kasey Kahne in-car audio -- channel 114
-- Kevin Harvick in-car audio -- channel 119
-- Matt Kenseth in-car audio -- channel 130
-- Jeff Burton in-car audio -- channel 147
-- Denny Hamlin in-car audio -- channel 144
-- Ricky Rudd in-car audio (Fan's Choice) -- channel 140

On each channel SIRIUS will combine the race broadcast with the driver-to-crew communications, allowing fans to follow the overall race call and the in-car audio of a driver on a single channel throughout the race. Listeners will hear drivers and crew chiefs schedule pit stops and discuss strategy over audio of the overall race broadcast. When the team members are not on the radio the audio of the live race broadcast will come up allowing listeners to follow the entire race uninterrupted.

A lineup of drivers and their channel assignments will be available at http://www.sirius.com/driver2crew prior to each race. All NASCAR content is provided to SIRIUS customers at no additional cost over SIRIUS' monthly subscription fee.

Source: SIRIUS Satellite Radio

As the Official Satellite Radio Partner of NASCAR, SIRIUS broadcasts every NASCAR NEXTEL Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series race live, carrying the broadcasts of Motor Racing Network (MRN), Performance Racing Network (PRN) and the IMS Radio Network's broadcast from Indianapolis Motor Speedway.

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2/16/2007 08:31:00 PM

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