Tuesday, January 30, 2007

XM and Honda Extend Relationship Through 2016

January 30, 2007

American Honda and XM Expand Relationship Through 2016

WASHINGTON, Jan. 30 /PRNewswire-FirstCall/ -- XM (Nasdaq: XMSR - News), the nation's leading provider of satellite radio, today announced that it has extended its relationship with American Honda Motor Co., Inc. under a 10-year agreement through 2016.

XM is the exclusive satellite radio provider for American Honda, which markets both Honda and Acura vehicles. An original strategic partner in the launch of XM, American Honda introduced its first factory-installed XM vehicles in 2003 and is projecting production of 650,000 factory-installed XM units for 2007 model vehicles. American Honda has produced more than 1.5 million cars with XM factory-installed to date.

"XM is the leader in providing satellite radio to the new car market and Honda is one of the world's most successful automobile manufacturers, which has exposed millions of consumers to XM through its dealerships and XM- equipped vehicle sales," said Steve Cook, executive vice president, Automotive, XM. "We are pleased to continue this relationship with American Honda through 2016, broadening our reach to their loyal customers."

"The roll-out of XM in our vehicles has been one of the fastest in the car industry and over the years XM has become an increasingly important entertainment service to our customers. We look forward to providing XM's great content for many years to come," said John Mendel, senior vice president, automobile operations of American Honda Motor Co., Inc.

XM Satellite Radio is available as a factory-installed feature on 2007 Honda models including the Civic, Civic Hybrid, CR-V, Ridgeline, Accord, Accord Hybrid, Pilot, Odyssey and Element.

XM is also a standard factory-installed feature on every 2007 Acura model including the RL, TL and TSX performance luxury sedans as well as the MDX and RDX luxury SUVs. XM NavTraffic, XM's real-time traffic information service, is standard on all 2007 Acura vehicles equipped with the AcuraLink(TM) satellite communication system.

Every American Honda vehicle with factory-installed XM also comes standard with a three-month complimentary subscription.

American Honda and XM also recently launched satellite radio trial programs for Honda Certified Used Cars and for Acura Certified Pre-Owned Vehicles equipped with XM Satellite Radio.

Labels: acura, honda, OEM, xm