January 23, 2007
XM and Honda Launch Satellite Radio Program for Honda Certified Used Cars
WASHINGTON, Jan 23, 2007 /PRNewswire-FirstCall via COMTEX
XMSR, the nation's leading satellite radio service, and American Honda Motor Co., Inc. today launched a satellite radio trial program for Honda Certified Used Cars with factory-installed XM Satellite Radio.
Under this new program, all certified pre-owned Honda models equipped with XM Satellite Radio will be available with three months of complimentary XM service and a waived activation fee. Honda models equipped with XM include the Accord, Accord Hybrid, Civic, Civic Hybrid, CR-V, Element, Odyssey, Pilot, and Ridgeline.
XM and Acura recently announced a similar program that introduces XM to customers who purchase an Acura Certified Pre-Owned Vehicle equipped with XM Satellite Radio. Combined with the Acura program, XM's partnership with American Honda Certified Programs will make XM available in more than 35,000 of these certified vehicles in 2007, and grow to more than 55,000 vehicles in 2008. The XM marketing program for certified pre-owned vehicles will continue to expand with the increasing availability of factory-installed XM Satellite Radio across both vehicle model lineups.
"XM's program for previously owned Honda models introduces XM to a new and growing category of car buyers, as more Honda vehicles are equipped with XM each year," said Marisa Uchin, Manager of Remarketing, Automotive, XM. "Honda Certified Used Car buyers can now conveniently experience XM's 170 plus channels of music, talk, sports and entertainment."
"Honda customers have increasingly come to expect the availability of XM satellite radio in their vehicles," said Dan Crowe, Automobile Remarketing Manager for Honda. "This program offers Honda Certified Used Car customers added value, and further differentiates certified used cars from run-of-the- mill used cars."
All Honda Certified Used Cars come standard with a 7-year/100,000-mile powertrain warranty and a 12-month/12,000-mile limited non-powertrain warranty.
