New York Post On Satellite Radio Programming Contracts
CONTRACT HIT$
By PETER LAURIA, Jan 21, The New York Post
If any more money from Sirius Satellite Radio comes Howard Stern's way, he should take it. So should Martha Stewart, Oprah Winfrey, the major sports leagues and any other content provider that has a deal with Sirius or XM Satellite Radio.
That's because the lucrative contracts Sirius and XM have been doling out for programming are drying up. Fast.
Beginning with the Stern deal in 2004 - which has a total value of around $700 million over five years, including stock bonuses - Sirius and XM have viewed content as a key way to differentiate each other and have spent lavishly to lure key talent to their respective companies. But spiraling stock prices, slowing growth, soaring costs and a struggle to get into the black suggest that the rich paydays will expire when the contracts do...read more:
here1/21/2007 06:51:00 AM
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