Bridge Ratings: HD Radio Estimates Reduced by 29%

HD Radio Perceptual Study - Awareness & Interest
2007 Units Sold Estimates Reduced
Jan 17, www.bridgeratings.com

Despite the increase in awareness, knowledge of what the medium is has actually fallen from our original 2006 study. 15% of the total sample were able to tell us at least that HD Radio was a radio technology that "improves sound quality, offers additional digital interactivity and required a special radio." This number is down from 19% in June of 2006.

Based on the results of this study and analysis performed by Bridge Ratings, we have reduced our original projections for full year 2007 HD radio sales from 2.1 million total HD radio units sold to 1.5 million. Our models anticipate HD Radio market penetration to grow slowly through 2010 when we optimistically project 12 million sold (U.S.)...read more: here

1/18/2007 11:47:00 AM

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