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Thursday, January 18, 2007

Bridge Ratings: HD Radio Estimates Reduced by 29%

HD Radio Perceptual Study - Awareness & Interest
2007 Units Sold Estimates Reduced
Jan 17, www.bridgeratings.com

Despite the increase in awareness, knowledge of what the medium is has actually fallen from our original 2006 study. 15% of the total sample were able to tell us at least that HD Radio was a radio technology that "improves sound quality, offers additional digital interactivity and required a special radio." This number is down from 19% in June of 2006.

Based on the results of this study and analysis performed by Bridge Ratings, we have reduced our original projections for full year 2007 HD radio sales from 2.1 million total HD radio units sold to 1.5 million. Our models anticipate HD Radio market penetration to grow slowly through 2010 when we optimistically project 12 million sold (U.S.)...read more: here

1/18/2007 11:47:00 AM


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1 Comments:

  • We now know, that with 75% of Americans aware of HD Radio, at some level, the number of HD radios sold each year, will probably decline:

    http://beradio.com/eyeoniboc/instat-digital-radio-set/

    To check on-going interest in HD Radio, which is flat:

    http://www.google.com/trends?q=%22hd+radio%22

    To check interest in HD Radio versus Satellite and Internet Radio:

    http://www.google.com/trends?q=%22hd+radio%22%2C+%22satellite+radio%22%2C+%22internet+radio%22&ctab=0&geo=all&date=all

    Even after a $200,000,000 advertising campaign, by the HD Radio Alliance, the popularity of HD Radio, Satellite Radio, and Internet Radio, are just blips on the screen, compared to iPods and MP3s:

    http://www.google.com/trends?q=%22HD+Radio%22%2C+iPod%2C+MP3%2C+%22Internet+Radio%22%2C++%22Satellite+Radio%22&ctab=0&geo=all&date=all

    HD Radio/IBOC is a farce - IBOC causes adjacent-channel interference and has only 60% the coverage of analog. The HD channels are only low-bitrate streams of the same old repetitive material, and will eventually, contain commercials.

    Senator Sununu, may put an end to FCC mandates, anyway:

    "SUNUNU: FCC TECH MANDATES MUST BE BANNED"

    http://www.sununu.senate.gov/pressapp/record.cfm?id=267281&&year=2007

    By Anonymous 700WLW, at January 20, 2007 3:32 PM  


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