Wednesday, January 17, 2007

December NPD Released

December 2006 retail sales, as tracked by NPD, for satellite radio have come in (Click Chart To Enlarge). For the month of December Sirius Satellite Radio Satellite Radio picked 7 points in share over last month, finishing with a 66% NPD share for December 2006. This represents 16 consecutive months that Sirius has outperformed XM in NPD tracking.

Overall, year over year (December 2006 compared to December 2005) sales showed a decline. The sector saw a decline of 46%, with XM seeing a 55% decline vs. 40% for Sirius.

For the quarter the share was 63% for Sirius vs. 37% for XM

Year to date the retail share finished with Sirius at 60% vs. 40% for XM.

Overall, 2006 NPD tracked sales were off last years pace by 18.5% as compared to 2005. Sirius NPD tracked sales fell off the 2005 pace by 11.6%. For XM the fall off was 28%.

Labels: npd, retail sales, sirius, xm