Monday, January 22, 2007

Schlotzsky's Gets Sirius

January 22, 2007

Try to say Schlotzsky's three times fast and you'll have your hands full. Visit a Schlotzsky's and you will have a mouth full of delectable food offerings and an ear full of great music thanks to AMTC and SiriusBusiness.

For Immediate Release

Schlotzsky's SIRIUS Sandwich

Clearwater, FL, January 18, 2007 - The deli chain that created The Original sandwich has found another original way to satisfy its customers - SIRIUSBusiness.

"Just as we bake fresh bread everyday for our customers, we wanted music that was fresh," said Darrell Kolinek, Vice President of Restaurant Operations for Schlotzsky's. "SIRIUSBusiness allows our stores to customize their music to what suits their discerning customers."

Schlotzsky's has agreed to provide SIRIUSBusiness to its delis across the United States. SIRIUSBusiness, provided by Applied Media Technologies Corporation, includes 67 commercial-free music channels for just $24.95 per month. AMTC will also provide sound equipment for all Schlotzsky's franchises.

"Schlotzsky's provides high quality, innovative food to a discriminating consumer. With SIRIUS, Schlotzsky's can provide high quality, innovative music without spending a lot of money or locking into a long-term contract," said Jason Nash, Account Executive for AMTC.

Since 1971, Schlotzsky's has been the home of The Original toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads, and soups available today. With approximately 365 locations worldwide generating $210 million in system-wide sales, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. For additional information and locations near you, visit http://www.schlotzskys.com/.

Privately-held AMTC is headquartered in Clearwater, FL. AMTC is the exclusive provider of SIRIUS Satellite Radio (NASDAQ: SIRI) for business use, under the brand name SIRIUSBusiness. SIRIUSBusiness includes 69 channels of 24-hour, commercial-free music, with all music royalties paid, and presents the first meaningful competition for Muzak in the business music arena. AMTC also manufactures a full line of professional sound equipment and provides TelAdvantage, the world’s most recognized brand of telephone "on hold" messaging products and services. Since 1991, AMTC has served over 20,000 customers around the globe, including names like Bally Total Fitness, Bridgestone-Firestone, Continental Airlines, DaimlerChrysler, Ford Motor Company, Morgan Stanley, Wendy's and Yum! Brands. For further information on SIRIUSBusiness or TelAdvantage, visit http://www.amtc.com/.

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1/22/2007 11:26:00 PM

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