Wednesday, January 31, 2007
January 31, 2007
Source: XM Satellite Radio
XM Announces Extension of Agreement With Toyota as Factory-Installed Satellite Radio Provider, With More Than One Million XM-Equipped Vehicles Expected Annually by 2010
New Agreement Extends Current Partnership through 2017
WASHINGTON, Jan. 31 /PRNewswire-FirstCall/ -- XM Satellite Radio, the nation's leading provider of satellite radio with more than 7.6 million subscribers, announced today that Toyota Motor Sales, U.S.A., Inc. has extended its agreement with XM as its factory-installed satellite radio provider for Toyota and Lexus vehicle models. The new agreement extends the current partnership between the two companies through 2017. Toyota's annual factory production of XM-equipped vehicles is expected to exceed one million by 2010.
"We're pleased to extend our agreement with Toyota through 2017, making XM available as the sole provider of factory-installed satellite radio for one of the world's largest and most successful auto manufacturers," said Nate Davis, president, XM Satellite Radio. "XM looks forward to broadening our reach to millions of loyal Toyota and Lexus customers."
"XM provides exceptional entertainment programming and innovative data services like real-time traffic, recently launched on the all-new Lexus LS. Our agreement with XM will help us continue to provide these services and develop additional in-vehicle applications for future products," said Dave Danzer, group vice president of strategy and product planning for Toyota Motor Sales, U.S.A., Inc. "XM will be available as a factory-installed service on Toyota and Lexus vehicles."
In 2006, Lexus introduced factory-installed XM as a standard feature on the new 2007 Lexus LS 460 L. XM Radio is also available in the 2007 LS 460, which includes the service in its navigation packages. Later this year, Lexus will provide factory-installed XM as standard equipment on the upcoming luxury hybrid, LS 600h L.
Every Toyota and Lexus vehicle equipped with factory-installed XM comes standard with a 90-day trial subscription.
Labels: OEM, toyota, xm
1/31/2007 08:45:00 AM
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