Thursday, December 14, 2006

Sirius Announces Major Upgrade To NASCAR Programming

All you NASCAR enthusiasts, you know how significant this is...

SIRIUS Satellite Radio to Put Listeners in 'The Driver's Seat' With Exclusive Access to NASCAR Drivers on SIRIUS NASCAR Radio
'The Driver's Seat,' Daily Call-in Show Launching January 1, Will Air Exclusively on SIRIUS Satellite Radio Veteran Broadcaster John Kernan to Co-Host With a Roster of Past and Present Drivers Including Buddy Baker, Ricky Craven, John Andretti and Johnny Benson
NEW YORK, Dec 14, 2006 /PRNewswire-FirstCall via COMTEX/ --

SIRIUS Satellite Radio (SIRI) , the Official Satellite Radio Partner of NASCAR starting in 2007, announced today that it will debut The Driver's Seat, an exclusive daily talk show hosted by veteran broadcaster John Kernan and a roster of current and former NASCAR drivers, on January 1.

The Driver's Seat will air every weekday (11:00am-3:00pm ET) only on SIRIUS NASCAR Radio / channel 128, the new 24/7 year-round radio channel dedicated to NASCAR that launches January 1.
The Driver's Seat will feature Kernan and a different driver taking calls from listeners, interviewing special guests and discussing the latest news from the world of NASCAR.
Featured co-hosts will include legendary Hall of Famer Buddy Baker; 1995 NASCAR Busch Series champion Johnny Benson; two-time NASCAR Busch Series champion Randy LaJoie; two-time NASCAR Craftsman Truck Series champion Ron Hornaday; former Busch and Cup Series Rookie of the Year Ricky Craven; former Cup and Busch series driver Phil Parsons, who is now the color commentator for Speed Channel's NASCAR Craftsman Truck Series race broadcasts; and John Andretti, one of the sport's most versatile drivers who has made his mark racing USAC Midgets, Indy cars, NHRA Top Fuel dragsters and NASCAR stock cars. The Driver's Seat, produced in conjunction with Performance Racing Network (PRN), will air exclusively on SIRIUS...Read more: here

12/14/2006 08:45:00 AM

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