Wednesday, December 13, 2006

November 2006 NPD Sales

December 13, 2006

November 2006 retail sales, as tracked by NPD, for satellite radio have come in (Click Chart To Enlarge). For the month of November Sirius Satellite Radio picked up 3 points in share over last month, and tallied 59% of the NPD sales in November. This represents 15 consecutive months that Sirius has outperformed XM in NPD tracking.

Overall, year over year sales showed a decline, which is the steepest decline to date this year. The sector saw a decline of about 44%, with XM seeing a 41% decline vs. 45% for Sirius. November sales typically mark the beginning of the holiday rush. The disappointing kick off to the holiday season saw Sirius lower their guidance. Year to date the retail share remains unchanged with Sirius at 58% vs. 42% for XM. While retail sales have been slower, the year to date data for the sector is still above last years pace, but only slightly. Through November, NPD tracked sales are up slightly over 1% over this time frame last year.