Wednesday, December 13, 2006

Bridge Ratings Report, Updated Dec. 13

The Bridge Ratings Consumer Trend Report: Satellite Radio Q4 Subscriber Trending
Updated Wednesday December 13, 2006

Retail Management Expressing Concerns
Bridge Ratings' trending of Satellite Radio subscribers continues through 2006. The purpose of this on-going study is to analyze consumer preferences related to satellite service brand and satellite radio in general.

This Week's Update:
Retail sales continue to pace behind 2005 for satellite radio as this week' retail traffic in satellite radio departments around the country visited by Bridge Ratings, foot traffic was improved but purchase activity continues to disappoint. In-store management at 55% of the locations expressed concern about the reduced sales activity and overall interest for satellite radio. While Sirius continues its dominance of what retail there is, XM continues to experience improved brand scores and sales perhaps due to solid advertising and marketing support...read more: HERE