Wednesday, December 27, 2006

Bridge Ratings, Updated Dec. 27th

The Bridge Ratings Consumer Trend Report: Satellite Radio Q4 Subscriber Trending - Year End, Updated Wednesday December 27, 2006

Satellite Retail Not Keeping Pace with Holiday Shopping Trends
Bridge Ratings' trending of Satellite Radio subscribers continues through 2006. The purpose of this on-going study is to analyze consumer preferences related to satellite service brand and satellite radio in general. This report represents an overall view of the sector based on our year-long interviews.

Year-end Update:
1. All retail, including satellite radio, did not live up to expecations going into the Christmas holiday weekend. Retail sales overall were up 6.6% compared to an 8.7% increase during the same period in 2005.

2. Satellite radio sales for the quarter are down 40% compared to the same period last year. However, these comparisons to the phenomenal growth spurt during Q4 of 2005 put into perspective the impact of Sirus satellite radio's Howard Stern push. 2005 fourth quarter subscriptions for Sirius hit 1,142,000 and XM brought in 898,315 new subscribers for a total sector Q4 205 tally of 2,040,315. Q4 2006 projections now estimated to be 1,224,189.

3. Full-year satellite radio retail subscriptions should end up at 13,528,880 up 4,428,880 or a 46.5% increase over full-year 2005, an eye-opening growth rate no matter how one slices it...read more: here

12/27/2006 05:33:00 PM

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