Friday, November 24, 2006
Sony & Ericsson: See Mass Market For Mobile TV Within 2 Years
Ericsson to expand ties with Sony to mobile TV: officialThu Nov 23, 2006 12:12 PM ET,STOCKHOLM (Reuters) -
Swedish telecom equipment maker Ericsson
and Japan's electronics giant Sony <6758.t> will expand their cooperation beyond cell phones to mobile and broadband TV, an Ericsson official said on Thursday.
Per Nordlof, Ericsson's director of product strategy and portfolio management, said the companies will together develop software to link their products through wireless networks.
"There is a strong confidence between Ericsson and Sony after the success of the handset business and we will work to develop software that connects the gadgets in the homes with the outer world," he told journalists at a news conference.
"We see a mass market for mobile TV within two years," said Nordlof, who defined a mass market as 30 percent of users regularly watching television on their cell phones.
Ericsson believes telecom operators will also have to offer television through their broadband networks.
"Broadband TV will be an important factor. Most telecom operators realize they will have to offer TV in order not to lose customers," Nordlof said....read more: here11/24/2006 08:44:00 AM
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