Wednesday, November 22, 2006

Sirius Canada Passes 200,000 Subscribers

November 22, 2006

SIRIUS Canada Marks First Year of Business with More than 200,000 Paying Subscribers

SIRIUS leads industry with more than 70 per cent of retail market share

SIRIUS to be available in more than 150 Canadian vehicle models by the end of 2007

Stiletto 100, new plug and play radios available at retailers nationwide

NASCAR to be added to programming line-up in January 2007

TORONTO – (November 22, 2006) – SIRIUS Canada Inc., Canada’s premiere satellite radio provider with 110 full-time channels, announced today that it has surpassed 200,000 paying subscribers nationwide during its first year of operation. This announcement builds on the company’s previous milestone released on May 10, 2006 which confirmed it had surpassed 100,000 paying subscribers in less than 6-months of operations.

Since its launch on December 1, 2005, SIRIUS Canada has maintained its position as Canada’s most popular satellite radio provider with the most extensive programming and advanced satellite radio products in the country. According to the NPD Group, SIRIUS leads the industry in Canada with more than 70 per cent of units sold at retail, year-to-date, within NPD’s measured channels.

“SIRIUS Canada’s first year anniversary, and the significant success we have experienced during this time, is a celebration to be shared with our 200,000 subscribers and our retail and automotive partners,” said Mark Redmond, President and CEO, SIRIUS Canada Inc. “We are proud to be the number one choice for satellite radio in Canada. It has been an incredible first year, and we look forward to continuing a tradition of delivering the very best satellite radio products and programming available in Canada.”

“SIRIUS Canada’s incredible progress in less than 12-months of operating is testament to the quality of SIRIUS’ programming, and reinforces the country’s interest and excitement in satellite radio as an entertainment medium,” said Mel Karmazin, CEO of SIRIUS Satellite Radio. “As we grow our business and extend programming options across North America, we are confident SIRIUS Canada will continue to connect with Canadians as the country’s preferred satellite radio service, and build off the tremendous success it has achieved during its first year.”
The Best Programming on Satellite Radio With 110 full-time channels, SIRIUS Canada offers the most Canadian programming available on satellite radio with a total of 11 exclusive English and French channels featuring news, talk, sports and commercial-free music programming, SIRIUS’ Canadian channels are provided by some of the country’s most respected and recognizable broadcasters including Standard Radio, CBC-Radio Canada, Astral Media Radio, The Weather Network and Score Media.

Starting in 2007, SIRIUS will become the Official Satellite Radio Partner of NASCAR and will carry every NASCAR NEXTEL Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series race, allowing fans to hear the live race call plus driver-to-crew communications. In January, SIRIUS will launch SIRIUS NASCAR Radio / Channel 128, an exclusive channel airing 24 hours a day, seven days a week that will be devoted entirely to NASCAR and offer fans the most in-depth analysis of the sport with breaking news, talk shows and expert analysis.
Best-Selling Products and Superior Retail ExecutionSIRIUS Satellite Radio products and accessories are available at more than 4,000 retail locations throughout Canada. With a full range of new SIRIUS radios and accessories at-retail, SIRIUS is the must-have gift for this year’s holiday season. New products include:

Stiletto 100 - SIRIUS Satellite Radio’s first live portable satellite radio with WiFi capability. With over 100 hours of storage, the Stiletto gives SIRIUS subscribers the flexibility to listen to live satellite radio programming anywhere.

New Plug & Play Radios – Introducing the new SIRIUS plug and play lineup including the Sportster 3, Sportster 4, Starmate 3 and Stratus radios all featuring universal docking capability for easy attachment to home kit and boombox accessories.
SIRIUS Canada’s complete product line up is available online: www.siriuscanada.ca/Products-e.htm

Partnerships with Canada’s Premier Automotive PartnersIn its first 12 months of operations, SIRIUS Canada has established strategic partnerships with many of Canada’s leading automotive brands including Ford, Lincoln, Mercury, Land Rover, Volvo, Jaguar, Aston Martin, BMW, MINI, Chrysler, Dodge, Jeep and Subaru. SIRIUS anticipates that by the end 2007 there will be more than 150 vehicle models available with SIRIUS installed at the factory or dealer level. Current SIRIUS Canada automotive partners include:

Ford of Canada: An exclusive factory-installation agreement for SIRIUS to be included in virtually all Ford vehicles sold in Canada by 2008. This umbrella agreement includes Ford, Lincoln, Mercury, Land Rover, Jaguar, Volvo and Aston Martin vehicle brands.
BMW Canada: An exclusive agreement that will make SIRIUS a factory and dealer option for all BMW vehicles sold in Canada. By 2007, all BMW models sold in Canada will be SIRIUS Satellite-ready.

DaimlerChrysler Canada: An exclusive factory option on most 2007 Chrysler, Dodge and Jeep brand vehicles.

Subaru Canada: SIRIUS is currently offered in two Subaru models as a factory-approved option, in 2007 Forester and Impreza models.

Hertz Canada: SIRIUS Canada was the first satellite radio provider in Canada to form a partnership with a leading rental vehicle company. SIRIUS Satellite Radio is currently available in Hertz vehicles at Vancouver, Toronto and Montreal airport locations.

Canadian Automobile Association: SIRIUS Canada is the official satellite radio partner of the Canadian Automobile Association and its 4.9 million members country-wide.

About SIRIUS Canada

From broadcast studios in Vancouver, Toronto, Montreal and New York, SIRIUS Canada delivers 110 premium channels of the best commercial-free music plus leading sports, news, talk and entertainment programming. With a total of 65 commercial-free music channels – the most in Canada - SIRIUS is the original and only home of 100% commercial-free music. SIRIUS offers the broadest range of Canadian content on satellite radio with 11 English and French channels. SIRIUS Canada is the Official Satellite Radio Partner of the CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL, NFL and NBA. In addition, SIRIUS Satellite Radio is home to broadcasts of U.S. College Football, English Premier League Soccer and coming in 2007 – NASCAR.

In Canada, SIRIUS’ automotive partners include Aston Martin, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lincoln, Subaru and Volvo.
For more information please visit: http://www.siriuscanada.ca/.

11/22/2006 11:53:00 AM

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