Friday, November 17, 2006
Microsoft Pushes For CityWide Wi-Fi Networks
Microsoft's Municipal Wi-Fi PushBusinessWeek, Nov 17
With a foothold in Portland, Ore., the software behemoth is looking to citywide Wi-Fi networks as major future sources of Web traffic and ad revenue
by
Olga KharifMicrosoft (
MSFT) is gearing up to conquer the wireless fidelity (Wi-Fi) market one city at a time. The software giant's recent deal to provide content and services for a wireless network under construction in Portland, Ore., will intensify the battle between Google, Yahoo! (
YHOO), and Microsoft's MSN for online traffic and advertising revenue.
The move by Microsoft to partner with municipal Wi-Fi operator MetroFi is more than just a me-too gesture following Google's (
GOOG) decision to build out, together with partner EarthLink (
ELNK), a Wi-Fi network in San Francisco. Content providers who capture the growing municipal Wi-Fi market will be in a better position to enjoy higher traffic to their sites and greater customer loyalty—and, as a result, grab a greater share of online advertising dollars, expected to reach $16 billion in the U.S. this year, according to consultancy eMarketer. "It's a battle for eyeballs," says Matt Rosoff, an analyst with consultancy Directions on Microsoft. ...read more:
here11/17/2006 11:13:00 PM
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