Bridge Ratings: Satellite Radio Sector Picking Up Steam

Bridge Ratings Consumer Trends: Satellite Radio Q4 Subscriber Trending
Updated Wednesday November 22, 2006

Holiday Retail Patterns Are Here - Satellite Radio Sector Picking up Steam

Bridge Ratings' trending of Satellite Radio subscribers continues through 2006. The purpose of this on-going study is to analyze consumer preferences related to satellite service brand and satellite radio in general...
....In recent weeks programming options and equipment style and benefits have been taking a stronger position as the impetus for the purchase decision with Sirius more consistently being sited for its programming content and equipment as motives for purchase.
This Week's Update:
Retail sales at the satellite radio kiosks this coming weekend have the promise of finally launching the "buy" season for the sector. "Big Box" store foot traffic is showing signs of weekly improvement and curiosity about available hardware is increasing. Of continuing interest this week is the increasing number of college aged consumers (18-21) who are, for the first time in this project, making purchase plans. Follow-up interviews with this demographic show that the lure of the holiday season has instigated new interest as the possibility of receiving satellite radio systems - especially portable ones - as gifts this year is a reality...read more: here

11/26/2006 10:43:00 PM

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