Monday, October 09, 2006

XM Launches New Marketing Campaign

XM Launches New Fall Marketing Campaign
Iconic Branding from Lowe New York Uses Animation and Music to Communicate the 'Joy of Discovery' with XM's 170 Channels of Programming
WASHINGTON and NEW YORK, Oct 09, 2006 /PRNewswire-FirstCall via COMTEX/ --

XM, the nation's leading satellite radio service with more than 7 million subscribers, today launches a multi-platform marketing and branding campaign, the first from the company's new advertising agency for creative, Lowe New York. The new campaign will be integrated across an extensive marketing plan that includes network and cable television, print, interactive, direct marketing, retail and automotive channels.
The new creative will be featured in a series of television commercials that incorporates the XM logo "sound waves" in unique ways along with simple, line art drawings animated against a black backdrop and pulsing music. The first two spots, "Switch" and "Hair," debut this evening during Prime Time. They are also available for viewing at http://www.xmradio.com/on. ..read more: here

10/09/2006 10:24:00 AM

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