Wednesday, October 18, 2006

Sirius Adds Another Advertiser

Sara Lee Serves Up Joy of Eating Ads on Sirius' MSL Channel
Katy Bachman OCTOBER 17, 2006, www.mediaweek.com

Sara Lee Food & Beverage is taking its Joy of Eating marketing campaign to Sirius Satellite Radio, the companies announced Monday. The partnership with Sirius centers on The Joy of Eating promotion on the Martha Stewart Living Radio channel and includes on-air advertising and a strong interactive presence on www.sirius.com/martha. The contest runs through Nov. 10.“The Joy of Eating is another great example of a blue-chip advertiser, such as Sara Lee, using Sirius’ national reach and one-of-a-kind programming to create a unique advertising opportunity,” said Scott Greenstein, president of entertainment and sports for Sirius....read more: here