Tuesday, October 17, 2006
Opie & Anthony Ratings Dilemma
Opie & Anthony In A Ratings Dilemma
October 17, 2006,
www.fmqb.comAs the latest Arbitron ratings are digested, Opie & Anthony are finding a dilemma as listening drops off on terrestrial radio when their program ends at 9 a.m., dragging down numbers for the traditional 6 a.m. - 10 a.m. morning drive daypart. "I look at the numbers and I know its higher," said Anthony. "Then you look at [the midday show] and that's a quarter of our ratings right there."
At O&A's CBS Radio flagship station, WFNY/New York, there has been growing tension with the show that follows them, JV & Elvis. The latest ratings results aren't going to help mend the rift as there is over a 50% drop off during the 9 a.m. - 10 a.m. hour. For instance, with Men 18-49, Opie & Anthony have a 6.4 from 6 a.m. - 9 a.m. while from 9 a.m. - 10 a.m. JV & Elvis pull in a 2.8...read more:
here
10/17/2006 05:54:00 PM
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