Monday, October 02, 2006

Clear Channel Attempts To Revive Sales, Hurt By Competition

Ad Buyers Eye Clear Channel's 'Blink' Spots
By SUZANNE VRANICAOctober 2, 2006; Page B1, The Wall Street Journal

Clear Channel Communications Inc. is selling radio ads that are shorter than this sentence.
Commercials lasting only five seconds -- and some two-second ads called "blinks" -- are in demand by marketers. Clear Channel stations are also offering blinks that are just one-second long, but they haven't found any takers -- yet.
Clear Channel started offering the super-short spots in hopes of bringing in more ad dollars, part of a broader effort to revive ad sales in an industry hurt by competition from other media and listener fatigue with commercial overload. CBS Corp.'s CBS Radio, the No. 2 radio company after Clear Channel, has sold five-second ads as well, including some this year for TV Networks....READ MORE: HERE