Wednesday, October 11, 2006

Brilliant And Finally: Emphasis On The Pre-Owned Market

October 11, 2006

This is a move that needed to happen. Watch for other manufacturers to follow suit. Sirius and XM would do well to offer a trial service on any factory installed unit. The investment in the hardware has already been made, and it is better to capture as many of these subscribers as possible.

Acura and XM Are First to Offer Complimentary Satellite Radio Program for Certified Pre-Owned Vehicles
WASHINGTON, Oct. 11 /PRNewswire-FirstCall/ --

XM Satellite Radio(Nasdaq: XMSR), the nation's leading satellite radio service with more than 7million subscribers, and Acura today announced the first complimentary satellite radio service program for Certified Pre-Owned (CPO) vehicles.

Beginning this fall, Acura will offer three months of complimentary XM service on CPO Acura models with factory-installed XM Satellite Radio, including: RL,TL, TSX and MDX. Acura currently inspects, certifies and remarkets more than 35,000 previously-owned vehicles per year, with approximately one-thirdf eaturing standard XM Satellite Radio, a rate that will grow over time as XM continues to be offered as standard equipment across Acura models.

"Acura's CPO program will introduce XM Satellite Radio to a new and growing category of customers," said Steve Cook, executive vice president, Automotive, XM Satellite Radio. "XM's reach will now extend to Acura's pre-owned customers who seek the same high performance standards and quality asthey have come to expect with a brand new Acura."

"Whether they choose to invest in a new or Acura Certified Pre-Ownedvehicle, our customers get an ownership experience that is second to none,"said Dan Crowe, Automobile Remarketing Manager for Acura. "With the expansionof XM Satellite Radio to our entire 2007 new model line, it's only fitting that we also offer the nation's leading satellite radio service to our Certified Pre-Owned customers."

Every CPO Acura originally equipped with XM Satellite Radio will be available with three months of complimentary XM service and a waived activation fee. All Acura CPO Vehicles also come standard with a Certified Limited Warranty (12 months/12,000 miles) and a 7-year/100,000 mile Powertrain Limited Warranty.

10/11/2006 08:24:00 AM

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