Tuesday, October 10, 2006
Motley Fool On XMSR Today
XM Finally Ads It UpBy
Rick Aristotle Munarriz (TMFBreakerRick) October 10, 2006
After watching XM Satellite Radio
(Nasdaq: XMSR) drop the ball so many times on the marketing side, I was blown away by the effectiveness of its new fall ad campaign. The new
On televised spots debuted last night, and they do everything right. They're slick. They're all-encompassing. They're logo-awareness-enriching. They single out a major benefit over rival Sirius
(Nasdaq: SIRI) without naming names.
Well done, XM. I don't know if it will be enough to sway me from
bailing on you, but you really hit this one out of the park.
First, let's get into what was so wrong with last year's holiday campaign. XM knew it had a monster to battle with Howard Stern getting ready to leave CBS
(NYSE: CBS) for the greener, open-range pastures of Sirius. What did XM give us? David Bowie swiping Snoop Dogg's necklace? The
Living Large ads were light. Music celebrities with exclusive XM shows messing around in the XM studio was not the ideal message to convince an audience to resist its Sirius urge. It would have been so much easier to have Bowie utter a line from his classic hit Changes and use that as a segue to usher in the XM revolution...read more:
here10/10/2006 04:39:00 PM
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