Tuesday, September 26, 2006
UBSW: Analyst Comments On XMSR
XM Satellite: Oprah launches; inventory still being replenished - UBS (13.42 )(
www.briefing.com, In Play)
UBS says today marks the launch of "Oprah and Friends" on XMSR. FIrm says the program has been getting promotion from a number of outlets including Oprah herself on the Oprah Winfrey show. Firm believes this new launch, which contributes to XMSR's female focused lineup, should have a positive impact on subs. Firm expects XMSR to report its subscriber additions next week and est net adds of 305k in 3Q06, which they believe have been negatively impacted by the inventory shortages associated with the FCC recertification process as well as limited marketing and advertising by XMSR during the qrt. Firm believes XMSR is working diligently to fill its supply chain with newly compliant receivers. While firm expects sufficient supply for holiday sales, the added costs of potential air shipments, accelerated distribution, and increased advertising could have a negative impact on subscriber acquisition costs that would carry beyond 3Q and into 4Q.
MORE FROM UBSW:
XM Satellite-XMSR expect disappointing Q3 growth, reit
Neutral@UBSW(theflyonthewall.com 09/26 09:00:23)
The firm expects Q3 net adds of 305K in Q3 due to inventory shortages impacted bythe FCC recertification process and limited marketing & advertisingopportunities in the Qtr. S.FO RECO.FLY UBSW.FLY XMSR
9/26/2006 08:50:00 AM
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