More On The Howard Stern Web Traffic Debate

There have been several mentions of the www.hitwise.com study floating around indicating that traffic on Howard Stern's website has plummeted since his more to satellite radio. The most recent article appears today in the New York Post, Page Six. Below, www.orbicast.com provides a thoughtful analysis:

New York Post:
A STERN DROP
By RICHARD JOHNSON with PAULA FROELICH, CHRIS WILSON and BILL HOFFMANN
September 13, 2006 -- THE King of All Media is losing ground. Hitwise, which monitors Internet traffic, says the number of visitors to Howard Stern's Web site has declined a staggering 71 percent since March 2005, when the shock jock announced he was jumping to censorship-free, but audience-challenged, Sirius Satellite Radio. And look-ups of Stern's name on search engines plummeted by 90 percent in that same period. Stern's publicist did not return our call.

Here, www.orbitcast.com dissects these numbers:

Howard Stern Traffic & Searches Declining... Who Cares?
With Howard Stern's move from terrestrial to satellite radio, and his show gone from E! to OnDemand, visits to Stern's website and search queries are down - at least according to Hitwise (via Media Buyer Planner). This sparked my curiousity, because some people are using this data to say that his move to satellite hurt his celebrity.
So first, let's work backwards and take a look at search queries data. First, the Hitwise numbers:...READ MORE: HERE

9/13/2006 06:35:00 AM

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