Clear Channel Streaming Live Radio To Cingular Cell Phones

I'm glad to hear that listening to radio on cell phones is catching on, even with commercials! I wonder how much this feature will cost...

Clear Channel Radio Launches National Mobile Content Program
September 6, 2006, www.fmqb.com

Clear Channel Radio has announced the roll out of national mobile radio programming to increase the brand impact of its local radio stations, while expanding its content distribution platforms. The program kicks off with WHTZ/New York (Z100) streaming live radio and new features nationally to Cingular Wireless cell phones. Clear Channel expects to ramp-up similar programs on up to 100 more of its radio stations over the next 12 months. Subscribers of Z100 Mobile can access streamed and on-demand content, including podcasts of interviews and other popular segments. The title and artist of the last 10 songs played on-air will also be displayed. Users can make song requests and receive a text message alert 15 minutes before the song is played, get free station wallpapers for their phone, rate listener-submitted photos and obtain real-time traffic reports. The first sponsor of Z100 Mobile is DKNY Jeans, providing daily fashion tips as part of the mobile content package. Similar exclusive sponsorship opportunities will be available across local markets for terms as short as one month...read more: HERE

9/06/2006 10:25:00 PM

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