Targetbase.com Study: Commercial-Free Listening Draws More Subscribers To Satellite Radio
August 15, 2006The Promise of Commercial-Free Listening Draws More Subscribers to Satellite Radio, According to Targetbase Study; Exclusive Programming a Much Lower Priority
DALLAS, Aug 15, 2006 (BUSINESS WIRE) --
Avoiding advertisements and listening to one's favorite station at any place and any time are the major value points for current subscribers of satellite radio, according to an analysis of the industry by Targetbase (
http://www.targetbase.com/), a leading direct marketing agency in Omnicom Group's Diversified Agency Services division.
The Insight Brief, titled, "What Listeners Want: The Value of Satellite Radio," examined the values of current and prospective satellite radio subscribers over the past year. Using data from a number of sources, Targetbase estimated that by the year 2010, nearly 20 million households will have satellite radio, roughly double the amount of subscribing households today...read more:
HERE8/15/2006 03:43:00 PM
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