Howard Stern Labor Day Weekend Special

August 31, 2006

Well, the tapes are in the hands of Howard Stern, and his staff has been working feverishly on the production of a special Labor Day weekend show featuring the fan favorites from years of Howard Broadcasts.

The festivities start Friday, September 1, 2006 at 6:00PM (eastern time) and run through Moday, September 4, 2006.

These tapes are a feature that Howard Stern fans were not anticipating when they subscribed to Sirius. The old shows were off limits to both Howard Stern as well as CBS Radio. A settlement was reached, and the tapes became property of Howard Stern. Sirius paid out $2,000,000 to have the rights to the 23,000 hours of content for the duration of Howards contract. This should prove to be a content coup for Sirius, as ad reveune ramps up.

Sirius, in a press release today outlined the debut of this much anticipated content. Fans have been making their requests, and now Sirius and Howard are ready to deliver. What we have here is another example of the effect that Howard Stern has on media.

Press Release

Source: SIRIUS Satellite Radio

Howard Stern Unleashes Classic Unedited Material Spanning Over 20 Years and 23,000 Hours of Tape Exclusively on SIRIUS Satellite RadioThursday August 31, 1:42 pm ET
All-Request Special Featuring Fans' Favorite Material to Air Labor Day Weekend
NEW YORK, Aug. 31 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (Nasdaq: SIRI - News) today announced that it will unleash classic unedited material from Howard Stern's last 20 years on radio starting this weekend. The special programming, which has been censored, criticized, fought over and locked away is now making its triumphant return to the airwaves. The material, culled from thousands of fan requests and drawn from their favorite moments from Howard's coveted canon of radio broadcasts, will be played unedited and censor-free, the way it was meant to be heard.

The all-request special begins Labor Day Weekend, airing Friday, September 1 at 3pm ET and will run through Monday, September 4 at 12 midnight ET on channel 100. SIRIUS channel 101 will carry a simultaneous West Coast broadcast.

Chosen from 23,000 hours of tape from the last two decades of Howard's radio career, these fan favorite moments will include unedited interviews with such memorable guests as Paul McCartney, Arnold Schwarzenegger, Donald Trump, Sen. Alfonse D'Amato, Sylvester Stallone and Sam Kinison. In addition, bits featuring famed impersonator and past longtime Stern show regular Billy West will air throughout the weekend, as well as classic prank calls, song parodies, live musical performances and much more.

Fans have been invited to send requests online -- at http://www.sirius.com and http://www.howardstern.com -- and to phone in their requests. The phone and web lines will be open through Monday, September 4.

About SIRIUS
SIRIUS delivers more than 125 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 67 music channels available nationwide. SIRIUS also delivers 61 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NBA and NHL and broadcasts live play-by-play games of the NFL, NBA and NHL. All SIRIUS programming is available for a monthly subscription fee of only $12.95.
SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.

SIRIUS radios are offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep®, Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Rolls Royce, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.

Click on http://www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2005 and Quarterly Report on Form 10-Q for the quarter ended June 30, 2006 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming partners, our competitive position and any events which affect the useful life of our satellites.
P-SIRI
Media Contact:
Hillary Schupf
SIRIUS
212.901.6739
hschupf@siriusradio.com

8/31/2006 01:43:00 PM

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