Wednesday, August 30, 2006
Yahoo Music Gets Personal
August 30, 2006
Yohoo Music is getting personal, but are they going to get Sirius? A Sirus and Yahoo relationship is still speculation, and only time will tell if something comes to fruition. Meanwhile, in an interesting move that could well garner some attention, Yahoo Music is offering a personal touch to music downloads.
A recent article from Ad Age tells the story: (excerpt)
NEW YORK (Adage.com) -- Attention Breeze, Kimball and Zena -- Jessica Simpson is singing your song. Literally. While the idea might be dismissed as a sales gimmick, Yahoo Music's promotion is indicative of the explosion of personalized media in the MySpace-YouTube era. In what might be termed a first in "addressable" music marketing, Ms. Simpson and her backup singers have sung 500 first names to be selected by fans buying her latest song "Public Affair." Selling at $1.99, Ms. Simpson's "Custom Cuts" is the first of its kind for Yahoo's digital music download service. Fans can visit the Yahoo website and select their own names to be inserted into the download during the song's second verse. Personalized media While the idea might be dismissed as something of a sales gimmick, it is indicative of the explosion of personalized media in the MySpace-YouTube era. The venture is a partnership between Ms. Simpson's label, Epic Records, and Yahoo Music....."Interested SSG readers can catch the whole story HERE8/30/2006 03:35:00 PM
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