Thursday, August 24, 2006

Bank Of America Comments On XMSR And SIRI

August 24, 2006

Live In Play, www.briefing.com, Aug 24, 2006, 8:00 AM

XMSR XM Satellite: Checks suggest that retailers will be better supplied with Sirius product; still prefer XMSR over SIRI - BofA (12.90 ) -Update-

Banc of America says their channel checks suggest that retailers will be better supplied with Sirius (SIRI) product than XMSR radios during 3Q, and they project Sirius to capture 52% of gross adds vs. 48% for XMSR. The percentage of new Sirius customers citing Stern as a top 3 reason for choosing the service appears to have stabilized in the mid-to-high-single-digit range. They say more customers are citing competitive pricing as a reason for choosing Sirius, and it appears that XMSR advertising has returned to more normal levels. They still prefer XMSR over SIRI given valuation.

SSG readers can visit Bank Of America HERE for more information