Thursday, June 01, 2006

NPD Study on Kids and Electronics

June 1, 2006

NPD has done a study on kids and electronics. Some interesting numbers came out of the study. Perhaps satellite radio will begin to participate in this tech savy age segment.....albeit that mom and dad will have to likely foot the bill.

Excerpt:

"....Households with children under age 14 are more likely to have a desktop computer than a TV, and kids are more likely to personally own a video game than a TV. Those are just some findings of NPD Group's new "Kids and Consumer Electronics Report," which also shows that children are actively using personal music devices, digital cameras and DVD players by age 7 -- some six months earlier than a year ago. The study found astounding growth in the category among youth: Twice as many kids aged 4 to 14 owned personal music devices and digital cameras in 2005, while cellphone ownership in the age group has shot up 50% since last year....."

You can read the entire article HERE via AdAge