Jacobs Media's 2006 Technology Web Poll: For Sirius, Stern is the 'Secret Sauce'
June 1, 2006Jacobs Media's 2006 Technology Web Poll Shows Sirius and XM in a Dead Heat Among Rockers
For Sirius, Howard Stern Is 'The Secret Sauce'
SOUTHFIELD, Mich., May 31 /PRNewswire/
In the satellite radio wars, the Jacobs Media 2006 Technology Poll shows XM and Sirius at parity -- and the momentum arrows are pointing toward Sirius. While Howard Stern's exodus from terrestrial radio and multi-year contract has been highly debated, he emerges as a major reason for Sirius's gains, and potential growth.
As Jacobs Media's Fred Jacobs points out, "For Sirius, Howard was the difference maker. More than any other reason, his show's move to satellite was the key factor in driving new subscribers. While most of his former listeners are staying with terrestrial radio stations, his presence on Sirius has been a defining difference."
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