Friday, June 30, 2006

DaimlerChrysler (a Sirius exclusive) to boost Sales

June 30, 2006

DaimlerChrysler to unveil employee pricing, challenger model - WSJ

WSJ reports the co's Chrysler Group is preparing to unveil details of an employee-pricing discount plan for consumers and the faster-than-expected release of an anticipated new model in an effort to pump up lackluster sales. Chrysler's new incentive blitz, parts of which have been in the media over the last week, will cut pricing for a limited time to the level that co employees normally pay for most Chrysler, Dodge and Jeep vehicles, dealers briefed on the plan said. In addition, customers will be offered interest-free loans of up to 36 months and a guarantee allowing them to return vehicles within 30 days if they are unsatisfied, the dealers said.

Tomorrow, Chrysler is expected to announce at a Nascar race in Daytona Beach, Fla., that it will produce a new V8-powered Dodge Challenger coupe styled after the 1970s muscle car of the same name, people familiar with the co's plans said. Although the car won't arrive in dealerships until next year, it will be featured in summer promotions that Chrysler hopes will pull customers into showrooms, these people said.