Thursday, June 29, 2006

Ford Shifts Focus From Hybrids

June 29, 2006

Sirius Satellite Radio OEM partner Ford has announced that they are shifting their focus away from hybrid cars and moving towards cars that can run on fuels other than gasoline, suh as E85.

In a NY Times article, Ford discussed this move in some detail:

Article Excerpt:

Hybrid vehicles will still be in the company's lineup, but they are more likely to be cars than trucks or sport utility vehicles, officials at the company said.

The move represents an increasing focus among American automakers on ethanol, a fuel derived from grain alcohol, as a gasoline substitute.

In September, the automaker's chief executive,
William Clay Ford Jr., announced the ambitious hybrid goal as part of a marketing campaign that touted the company's green credentials.
In an interview today, Mr. Ford acknowledged he was likely to face criticism for backing off the company's hybrid vehicle goal.

"This is in no way a lack of commitment to hybrids," Mr. Ford said. "It's an expansion of our commitment to other technologies."

Mr. Ford, known for his lifelong interest in environmental causes, went on: "The goal all along is a sustainability goal. It is not a hybrid goal."

Interested SSG readers can read the entire article HERE

6/29/2006 03:05:00 PM

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