Tuesday, May 09, 2006

Sportster 4 - It's Official

May 9, 2006

Today Sirius Satellite Radio made the official announcement of the Sportster 4. Much has been written and discussed about the device, and it is good to see that it has now been officially unveiled.

Here is the Press Release via PR Newswire:

New Version of Best Selling Sportster for Car and Home is Smaller, Lighter, Sleeker and Feature-Rich.

NEW YORK, May 9 PRNewswire-FirstCall --

SIRIUS Satellite Radio SIRI today announced the newest generation of its popular "Plug & Play" radios, the Sportster4.

At just 4.5" x 2.5" x .6" and weighing 4.2 ounces, the Sportster4 is 40 percent smaller than the Sportster Replay, while still maintaining a large, easy-to-read 6-line scrolling display and rotary tuning knob.

With an MSRP of $169.99, the Sportster4 is scheduled to be available later this month.
"The new Sportster4 includes all of the key features that helped make the Sportster series the best selling Plug & Play in satellite radio, only now in a smaller, sleeker package," said Bob Law, Senior Vice President and General Manager Consumer Electronics Division for SIRIUS.

The Sportster4, conveniently transportable between home and car, is very easy to use and comes with a smaller dock for attractive installation. Special features include: * A replay feature that allows users to pause, rewind and replay up to 44 minutes of live SIRIUS programming, and play back individual selections from the buffer

* SIRIUS Game Zone(TM) that lets users select favorite teams from each of
the sports leagues, including NFL, NBA and NHL, and view scores on one

* SIRIUS Game Alert(TM) that advises users when their favorite teams begin
playing and when scores change

* MEMO with S-Seek Alert stores names of favorite artists, songs and
programs, and alerts users when playing on any channel

* Program alert that allows users to program the Sportster4 to switch to a
selected channel at a specific time

* One-touch Jump(TM) that takes users to and from their local SIRIUS
traffic and weather broadcast or any favorite SIRIUS music, sports or
talk channel with the touch of a button

* A new vehicle dock with an auxiliary input for MP3 players

Sportster4 also boasts 30 presets, parental controls, a real-time satellite updated clock with 7 times zones, auto shutdown and sleep timer. Sportster4 includes the receiver, remote control, vehicle docking station, suction cup and vent clip mounting options featuring a standard AMPS bolt pattern and auxiliary input for MP3 players, vehicle power adapter and magnetic ultra low profile antenna.

A boombox and other new accessories will be available this summer.

As part of its 125 channels of programming, including commercial free music, news, talk and entertainment, SIRIUS broadcasts play-by-play action from more than 350 professional and college teams including coverage of the NFL, NBA, NHL, AFL, Barclays English Premier League soccer, the Wimbledon Championships and live coverage of several of the year's top thoroughbred horse races.

SIRIUS is the only radio service that provides listeners with every NFL game, and airs over 1000 NBA games per season, plus up to 40 NHL games per week. SIRIUS also features programming from ESPN Radio and ESPNews. And, starting in January 2007, SIRIUS becomes the exclusive satellite radio home of all NASCAR races and a 24-7 dedicated NASCAR talk channel.

SIRIUS delivers more than 125 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 67 music channels available nationwide. SIRIUS also delivers 61 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NBA and NHL and broadcasts live play-by-play games of the NFL, NBA and NHL. All SIRIUS programming is available for a monthly subscription fee of only $12.95.
SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.

SIRIUS radios are offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Rolls Royce, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.
Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2005 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming partners, our competitive position and any events which affect the useful life of our satellites.

R-SIRI Media Contacts:
Jim Collins

Rebecca Schnall
© 2006 PRNewswire

5/09/2006 01:44:00 PM

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