Newsweek Columnist on the Stern Effect
Newsweek columnist Gene Marcial, pictured at the right, has published an article about Sirius Satellite radio and the “Stern Effect.”
High points of the article include the fact that Sirius’ brand recognition, which used to trail by 10 percentage points, is now 10 percentage points better than rival XM, as well as some very favorable opinions by analysts.
The entire article can be read
here via NewsWeek
The link to this write up is:
http://tinyurl.com/zmb4l4/02/2006 09:53:00 PM
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