Another Look at Advertising
April 7, 2006
Satellite Standard Group (SSG) has picked up on a developing story in the advertising world. Columnist JeremyMullman of Adage.com released a
story relating to alcohol industry watchdog groups who are pressuring Anheuser-Busch after A-B announced a partnership to advertise on a major cell phone network.
As many are aware, Sirius and Sprint already have a deal for selected Sirius music to be available on Sprint Cell phones. Additionally Sirius Satellite Radio and XM Satellite Radio have been planning and working on the capability to deliver video to their subscriber base. There may come a day when "watch dog" groups begin to pressure satellite radio carriers on what type of content is delivered over the devices.
The landscape of media entertainment is evolving quickly and the line between FCC "controlled" content and non-FCC "controlled" content seems to be blurring. Currently satellite radio, because it is a subscription based service, is not saddled by regulations that apply to terrestrial radio. As satellite radio begins to deliver services through partnerships such as cell phone carriers, the issue of the types of content may arise.
The link for this write up is
http://tinyurl.com/lumob4/07/2006 01:26:00 PM
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