Wednesday, April 11, 2007

Imus Canned By MSNBC

April 11, 2007

Radio Talk Show Host Don Imus used to have his morning radio show simulcast on MSNBC. That will no longer be the situation. Amidst sponsors pulling out of the show, the television network has pulled the plug on Imus.

Imus has been suspended for 2 weeks for racial comments made on his show. The situation, which was already bad seemed to get exacerbated each time Imus spoke about the issue.

Many are now wondering if Imus' suspension will be permanent, and there is speculation that he could find a home on satellite. It is my opinion that given the lightning rod that Imus is right now, and the fact that Sirius and XM are in the midst of a merger, that neither Sirius nor XM would be very quick to pull the trigger. Secondly, CBS could simply remove him from the air and continue to pay out his contract, thereby keeping him off the open market.

Sponsors that have taken action so far include General Motors and Sprint Nextel.

"Effective immediately, MSNBC will no longer simulcast the 'Imus in the Morning' radio program," NBC Universal said in a statement. "Once again, we apologize to the women of the Rutgers basketball team and to our viewers. We deeply regret the pain this incident has caused."

The landscape in broadcasting never has a dull moment

4/11/2007 09:25:00 PM

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