Tuesday, April 10, 2007

E! Gets Sirius

April 10, 2007

E! Entertainment Television and SIRIUS Satellite Radio Launch New Entertainment Call-In Show: 'YO On E!'

Live daily show focused on celebrities, pop culture and gossip on E! Entertainment Radio launches only on SIRIUS

NEW YORK, April 10 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (Nasdaq: SIRI - News) and E! Entertainment Television today announced that YO on E!, a new live entertainment radio call-in show hosted by star Miami DJ Michael Yo, launched Monday, April 9th on SIRIUS' E! Entertainment Radio. Fast-paced, interactive and slightly irreverent, YO on E! broadcasts live from E!'s Los Angeles studios Monday - Friday from 4:00 - 7:00 pm ET on E! Entertainment Radio, SIRIUS channel 107, and rebroadcasts Saturday and Sunday at 11:00 am ET.

Source: SIRIUS Satellite Radio; E! Entertainment Television

Host Michael Yo, formerly of Y100 in Miami, is a compelling, informed, entertainment junkie. Each three-hour live show features a designated topic and Yo will interact heavily with listeners through calls, e-mails and text messages to further explore the day's entertainment news. Celebrity guests will also join in the festivities, both in-studio and on the phone, while E! and E! Online personalities will be special guests throughout the week to add their signature "E! take" to the mix.

"We've been looking for new and innovative ways to bring the E! experience to life on SIRIUS Satellite Radio, and YO on E! is the perfect solution," said Brent Zacky, Vice President, Development, E! Networks. "Chock full of information and attitude, the show will be a great way for listeners to stay up-to-date on the latest news from Hollywood, and with SIRIUS' national interactive listener audience, it's a great way for our fans to join in on all the debates over the latest water cooler stories of the day."

"This is groundbreaking in radio -- a live, daily, call-in talk show hosted by E!, powered by their strength in entertainment news and views, connecting listeners throughout America directly to the entertainment industry," said Jeremy Coleman, Vice President, Talk and Entertainment Programming, SIRIUS Satellite Radio. "SIRIUS is very pleased to be expanding its partnership with E! in this way, furthering SIRIUS' commitment to presenting innovative, original radio."

Edward Zarcoff, Vice President, Programming, E! Networks, will supervise the series for E! Networks.

E! Entertainment Radio delivers the latest entertainment news, information, gossip, reviews, celebrity profiles and more. Other programming on E! Entertainment Radio on SIRIUS includes E! shows such as True Hollywood Story, Child Star Confidential, The Daily 10, and E! News.

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4/10/2007 01:10:00 PM

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