HD Radio Has Failed To Win Over U.S. Carmakers
Automakers Not Jumping Into HD Radio "We're investigating HD radio and we'll probably make a decision in six months. When you add up the cost, it's a lot of money," said Michael Kane, director of technology strategy for Chrysler.
By Reuters InformationWeek April 27, 2007
Radio broadcasters, facing increased competition from iPods and satellite radio, are pushing a new digital format called HD Radio that has so far failed to win over U.S. carmakers.
Hyundai Corp., BMW AG, and Ford Motor Co.-owned, Britain-based Jaguar plan to offer HD Radio, and other carmakers are also set to announce deals.
Because of the amount of time people spend listening to the radio in their cars, striking such deals will be critical if the technology is going to take off.
But officials from General Motors Corp. and Chrysler Group said they were not rushing to commit to the devices, which would cost the struggling Big Three U.S. automakers as much as an estimated $600 million annually to install.
"We're investigating HD radio and we'll probably make a decision in six months. When you add up the cost, it's a lot of money," said Michael Kane, director of technology strategy for Chrysler, a unit of DaimlerChrysler AG.
Ford was not immediately available for comment...read more:
here4/30/2007 09:47:00 AM
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