Thursday, April 26, 2007

Bridge Ratings, Updated April 25th

Digital Media Growth Projections - Updated 04/25/2007
Internet Radio Growth Booming
Satellite Radio Interest Softens Further
HD Radio Growth Re-forecasted Down
New Category Gaining Momentum: Cell Phone Listeners

As part of Bridge Ratings' on-going study of audience attrition of traditional radio and subscriber and user growth of alternative digital media, we now publish quarterly insight comparing projected use and growth. Included here is an update to our findings published since March of 2005
I. Internet Radio
Internet radio continues to show the most significant growth of monthly users of those media we cover in this analysis. At the conclusion of 2006, we estimate that 24% of the U.S. population or 72 million Americans listened to on-line radio in the previous 30 days. In this newest update of the report 25% have listened in the previous 30 days. Weekly listening has also climbed with 19% of the sample listening to some form of Internet radio in the previous 7 days up to 57 million per week.
We are estimating that at the conclusion of 2007, monthly Internet radio listening will reach 31% of the U.S. population jumping to 38% by the end of 2008...read more: here

4/26/2007 06:09:00 AM

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