Bridge Ratings, Updated April 14th
Bridge Ratings Consumer Profile: "Streamies"
April 4 , 2007,
www.fmqb.comBoom in Streammies Triggered by YouTube, MySpace
The Internet broadcast audience has penetrated American lives, and while users in the early days of the Internet were more likely to be early adopters of technology than the rest of the U.S. online population, "streamies" - those Internet consumers who stream audio or video has grown so significantly over the last two years that one-half of the U.S. population now claims they stream audio/video on a regular basis.
Americans have access to the Internet in more places than just at home. Statistics related to 'wired households' does not sufficiently represent daily Internet use among Americans ages 12 and older. The combination of at-home, at-work, mobile and out-of-home or portable access points affords most Americans the opportunity to be connected regardless of location...read more:
here4/05/2007 08:25:00 AM
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