Monday, March 05, 2007

Competition: It's About Shelf Space, Too

Here's another press clipping for Sirius & XM to bring to their next hearing on March 7th. WalMart is going to begin carry HD radios, competing with satellite radio for consumers and shelf space.

Digital Radio Lands At Wal-Mart
Louis Hau, 03.05.07, 12:01 AM ET, Forbes

The traditional radio industry, faced with the prospects of slow-to-no growth, are staking a lot of hope on digital radio--a high tech offering that's supposed to give listeners more choice and better sound. But until they can make this pitch directly to consumers--who will need to buy new radios to listen in--they'll have hard time making any progress. By that yardstick, things may start improving for digital radio's prospects Monday, when Wal-Mart begins stocking them. The nation's largest retailer is selling a JVC in-dash car stereo that receives HD Radio broadcasts, the terrestrial digital radio standard approved by the Federal Communications Commission in 2002....

....HD Radio requires a specially equipped receiver to get broadcasts in high-quality digital sound. But like all terrestrial radio, and in contrast to XM Satellite Radio and Sirius Satellite Radio, it doesn't require a subscription to listen to. That, plus the ability of stations to offer two or even three broadcast feeds on one HD Radio signal, could provide a greater degree of competition for satellite services than traditional terrestrial radio.

3/05/2007 05:48:00 AM

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