Wednesday, March 21, 2007

Bridge Ratings, Updated March 21st

The Bridge Ratings Report - The Impact of Wireless Internet
For Immediate Release: Wednesday, March 21, 2007

30 million Americans using wireless Internet access will grow to nearly 45 million by the end of 2007. What affect, if any, will the increased use of this technology have on consumers of traditional AM and FM radio.
Bridge Ratings recently concluded an extensive research project on the behavior and use of current Wi-Fi and WiMax wireless Internet users and intent of use by those not currently accessing the Internet with this technology. The national sample of 2200 persons 15+ includes listeners to AM/FM radio, satellite radio, Internet radio and MP3 players.
Of the estimated 30 million users of wireless access technology in the U.S., 75% or 23 million have wireless accessed Internet radio. In fact, 48% of those accessing the Internet via wireless technology seek out Internet radio. The number of Internet radio listeners accessing wirelessly will grow to 77 million by 2010 as wireless technology penetrates the average U.S. lifestyle...read more: here