Merger Talk: It's Not Just the iPod...HD Radio Openly Admits That It's A (Free) Direct Competitor

I'm sure the congressional task force holding hearings on the SIRI-XM merger will see this HD Radio Press release and take it into consideration (I wonder why the NAB doesn't go after HD Radio).

Free HD Radio Offers Clear Alternative to Satellite Fees - and More Features
via PRWeb, Press Release Newswire, Feb 23

HD Radio offers stunningly clear reception and multiple channels on the same signal, which enables broadcasters to offer full album plays, in-depth interviews, showcase new artists and simultaneously provide digital data feeds for stock quotes, sports scores, weather and traffic.

...Prather says listeners addicted to satellite's clear digital sound and wide variety of programming alternatives have an ace in the hole - HD Radio.The "HD" in HD Radio, the brand name of iBiquity Digital Corporation, stands for Hybrid Digital, hailed by many as the most significant advancement in commercial radio since the introduction of FM radio half a century ago. With HD Radio, AM stations project the static-free clarity of conventional FM stations, and FM sound approximates CD quality. The clear digital sound of HD Radio is often compared to the incredibly clear images and sounds of HDTV. However, HD Radio has some other benefits that enable it to compete directly with satellite radio, chiefly technology that allows broadcasters to send multiple channels simultaneously on the same frequency. Using this capability, as more than 1,100 AM and FM radio stations in the United States - and nearly 50 in North Texas - already do, stations can simulcast separate channels of music and news without additional transmitters. This is changing significantly the way broadcasters do business...read more: here

2/23/2007 07:58:00 AM

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1 Comments:

• "In-Stat: Digital Radio Set to Take Off"
  
  "In 2006, 73 percent of respondents to an In-Stat U.S. consumer survey were aware of HD Radio on some level."
  
  http://beradio.com/eyeoniboc/instat-digital-radio-set/
  
  "Sirius, XM, and HD: Consumer interest reality check" (Alexaholic)
  
  "While interest in satellite radio is diminishing, interest in HD shows no signs of a pulse."
  
  http://www.hear2.com/2007/02/sirius_xm_and_h.html#comments
  
  This just confirms, the lack of interest for HD Radio, on Google Trends:
  
  http://www.google.com/trends?q=%22hd+radio%22%2C+xm%2C+sirius&ctab=0&geo=all&date=all
  
  For now, HD Radio/IBOC is dead.

  By  Anonymous, at February 23, 2007 11:16 AM  

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