Friday, February 02, 2007

In Britain: Radio Enters A New Golden Age

Radio enters a new golden age as digital use takes off
By Terry Kirby, Chief Reporter,The Independent (UK) Published: 02 February 2007

The digital revolution and the expansion of new ways of accessing information through the internet has given a huge boost to one of the older and more traditional forms of electronic media - the radio.

According to figures released yesterday, the digital age has created a new golden age of radio, with the number of listeners in Britain at a record high of more than 45 million every week.

The figure for the last three months of 2006 is the highest since Radio Joint Audience Research (Rajar) began compiling records in 1992, and is attributed to growing numbers of people tuning in on the internet, digital television and mobile phones.

Rajar said almost 8 per cent of people aged 15 and above listen to the radio on their mobile phones, a 24 per cent increase over the same period of 2005. A quarter of 15- to 24-year-olds said they tuned in this way. Listening over the internet rose by 10 per cent and by 9 per cent on digital television.

Podcasts are also more popular. More than two million people, the equivalent of 17 per cent of all owners of MP3 players, listen to the audio downloads - a rise of 15 per cent on the previous three months. The figures are likely to rise as more content is made available as a podcast...read more: here

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2/02/2007 06:51:00 AM

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