Thursday, January 11, 2007

XM to Launch Grammy Radio

January 11, 2007

WASHINGTON, Jan 11, 2007 /PRNewswire-FirstCall via COMTEX/ --

XM, the nation's largest satellite radio service with more than 7.6 million subscribers, announced today that it will launch "GRAMMY Radio," a dedicated channel providing unmatched coverage of GRAMMY Week events. GRAMMY Radio will air on XM LIVE (XM 200) starting February 9 through February 11, the evening of the 49th Annual GRAMMY(R) Awards, featuring a mix of exclusive broadcast coverage of GRAMMY Week events along with every GRAMMY nominated song and artist. This dedicated channel is part of XM's multi-year programming and marketing partnership with The Recording Academy(R).

GRAMMY Radio will feature the first live broadcast of this year's pre- telecast GRAMMY Awards, as well as red-carpet interviews from the GRAMMY Awards and broadcasts of unforgettable performances by a "who's who" of superstar artists at the most exclusive events during GRAMMY Week. These include MusiCares(TM) Person of the Year Tribute honoring music legend Don Henley and the Lifetime Achievement and Trustee Awards Ceremony honoring Joan Baez, Booker T. & The MG's, Maria Callas, Ornette Coleman, the Doors, the Grateful Dead, Bob Wills and more, among other GRAMMY Week events.

"GRAMMY Radio will provide millions of XM subscribers the closest thing to red-carpet access and front-row seats at the music industry's most exclusive events, traditionally reserved only for music industry V.I.P.s," said Eric Logan, executive vice president of programming for XM Satellite Radio. "XM is the ideal platform to bring comprehensive coverage of GRAMMY Week events to the millions of music fans who listen to XM."

In addition to GRAMMY Radio and related GRAMMY specialty programming, XM recently launched "XM Star Treatment: A Night at The GRAMMYs" sweepstakes in conjunction with retail partner Circuit City. Consumers who purchase and activate an XM radio from Circuit City through January 27 will be eligible to win tickets to the GRAMMY Awards telecast on February 11, plus hotel and airfare, behind the scenes access and more.

A complete programming schedule of XM GRAMMY events, including GRAMMY Radio, and full details on XM's GRAMMY sweepstakes is available online at http://www.xmradio.com/grammys. GRAMMY Radio will also be available for streaming through XM Radio Online at http://xmro.xmradio.com/.

Labels: content, xm