Wednesday, January 10, 2007

Westwood One Attracts TV Personalities To Radio

I think this is a great idea. When you don't have the time to watch late night TV, you can schedule a recording or listen on the way to work the next morning. The content translates well from visual to audio...this is programming direction that satellite radio should consider.

In Brief: Westwood One Plans Deals With Comedians
The Wall Street Journal, January 10, 2007; Page B3

Westwood One Inc. is turning to late-night TV comedians in a bid to attract more radio stations to its programming and boost the company's long-suffering share price. The company, which syndicates radio programming, plans to announce deals to put former "Saturday Night Live" star Dennis Miller on the radio, along with snippets from "The Tonight Show With Jay Leno" and "Late Night With Conan O'Brien." Mr. Miller will host his own daily three-hour talk show, debuting in March...read more: here