Monday, January 08, 2007

Howard Gets A Mention In Tomorrow's New York Newsday

A year of cussing for Howard Stern
Stern's satellite success has brought Sirius money, but at what cost?
BY STEPHEN WILLIAMS, Newsday Staff Writer, January 9, 2007

Just about now, Howard Stern is marking his one-year anniversary with pay radio on the Sirius satellite network, and what signal seems most clear is that the Shock Jock won't be making noise for free over the air anytime soon.Whatever visibility Stern has lost by changing his status from "free" to "pay," his 12-month run - with four more years to go on his contract - has helped to significantly improve the financial health of both Sirius and competitor XM as real options for drive-time and anytime radio listeners.As of the end of 2006, subscribers numbered 6 million at Sirius, nearly double the pre-Stern figure. At XM Satellite Radio, which released its numbers late last week, the subscriber base is about 7.6 million, a figure that fell short of its target of 7.9 million. XM had said a year ago it hoped to top 9 million users in 2006, but later revised that estimate downward...read more: here